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Database Coordinator - MileOne Autogroup in Towson, MD at MileOne

Date Posted: 2/13/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Towson, MD
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/13/2019

Job Description

MileOne Autogroup, one of the largest and fastest growing automotive companies in the mid-atlantic region is actively looking for a highly organized and detail-oriented Database Coordinator.

The Database Coordinator will be able to thrive in a high energy and fast paced environment where cutting edge marketing tactics are regularly tested and deployed.  

Database Coordinator:

  • Create marketing lists for email and direct mail campaigns for all dealership accounts
  • Conduct final testing and QA on all email campaigns prior to launch to ensure all emails are sent in proper form and template
  • Ensure compliance with CAN-SPAM guidelines
  • Serve as subject matter expert for CRM content-related questions
  • Send email marketing campaigns for all dealers (average 200 email campaigns/month for sales and service)
  • Monitor campaign performance immediately following deployment
  • Assist in writing, creating, and editing email templates for all dealerships
  • Manage subscriber opt-outs for email, direct mail and eNewsletters for all dealers
  • Manage eNewsletters for all divisions. Obtain sales/service offers, create/add custom content to each newsletter and pull subscriber lists for ALL accounts
  • Create and distribute the monthly campaign deployment calendar
  • Ensure data integrity pertaining to various lists
  • Compile and distribute reporting for email & direct mail marketing, and eNewsletters; including ROI reports
  • Create and maintain training and instructional guides for the position
  • Identify opportunities for improving processes associated with campaign deployment
  • Upload email and direct mail marketing campaigns every month to vendor website
  • Work with dedicated vendor reps and support teams to troubleshoot problems and brainstorm new ideas

Job Requirements

 Requirements:

  • Bachelor's degree, related experience
  • 1-3 years' experience with CRM database management and email B2C marketing
  • Excellent organizational, communication, and analytical skills
  • Must be extremely detail oriented
  • Strong skills in Excel
  • Knowledge of HTML and responsive emails a plus
  • Strong writing skills and creative instincts
  • Experience with the QA process, including browser, email client and mobile compatibility a plus
  • B2C, direct-response, retail and e-commerce experience a plus

Employee Advantage:

We believe that taking care of employees is an important step in creating a positive workplace and a successful company. With that in mind, MileOne is proud to offer programs designed to help our employees and their families’ succeed both at home and at work. We call it the MileOne Employee Advantage! In addition to traditional healthcare, training, career advancement and financial benefits, we also include an Employee Purchase Program, the Next Mile scholarship program for employees and family members,  an Employee Assistance Program and more. 

MileOne Autogroup is dedicated to actively helping our communities, we have raised millions through local and national charities. For more information, visit our website MileOneJobs.com and click “Why MileOne”. 

MileOne Autogroup is an equal opportunity employer and we maintain a drug free work environment